İş Asset Management and Turkish Tennis Federation Collaboration on 'TTF Tennis Support Variable Fund'
TÜRKİYE’S
FIRST AND ONLY SPORTS FUND LAUNCHED THROUGH A FEDERATION PARTNERSHIP!
A Collaboration Between İş Asset Management and the Turkish Tennis Federation:
“TTF
Support for Tennis Variable Fund”
In partnership
with Türkiye’s leading portfolio management company İş Asset Management and the Turkish
Tennis Federation, “İş Asset Management TTF Support for Tennis Variable Fund” has been
established to create a positive impact on the development of tennis in our
country. Investors who choose to invest their savings in Türkiye’s first and
only Tennis Support Fund will also be contributing to the long-term success of
promising Turkish tennis players selected based on specific criteria.
Launched to
support the development of sports, the İş Asset Management TTF Support for Tennis
Variable Fund is now available to investors through the collaboration
between İş Asset Management and the Turkish Tennis Federation (TTF). İş Asset Management aims to
to provide financial support to selected Turkish athletes according to certain
criteria with transfering 50% of the fund management fees to TTF.
Traded on the
TEFAS platform under the code TND, the TTF Support for Tennis Variable Fund can
be purchased through the investment accounts of clients of all banks and
brokerage firms. It stands out as the first impact investment fund with a
focus on sports. Thanks to this innovative structure, investors can aim for
financial returns while directly contributing to the success of Turkish tennis.
The fund’s
investment strategy targets real returns in Turkish lira over the medium and
long term. Its asset allocation, composed of both domestic and international
instruments, is flexibly adjusted based on market conditions giving investors
the opportunity to benefit from dynamic market shifts.
Statement from İş Asset Management General Manager Burak Sezercan:
As İş Asset Management,
while our own establishment dates back 25 years, we operate with the
institutional values of İş Bankası, which has prioritized economic and social
development for over a century. When developing investment products, we focus
not only on financial performance, but also on transformation themes like
sustainability, gender equality, and technology. We offer these products in an
accessible format suitable for every budget. This approach of İş Asset Management reflects
the commitment not only to innovation in investment but also to social
responsibility. Sports are a powerful tool that unite societies, empower
individuals, and support community development. Through sport, values such as
solidarity, respect, discipline, and fairness are both learned and lived, while
a sense of belonging grows. With this vision, we launched the TND – İş Asset Management Support for Tennis Variable Fund in partnership with the Turkish Tennis
Federation to support successful athletes in tennis, a sport that contributes
to individual growth and the building of a more conscious, respectful, and
healthy society. Through this fund, the investment world meets impact investing
in the field of sports development. Investors who wish to generate financial
returns while also making a positive contribution to social and athletic
progress can consider adding the TND Fund to their portfolios. As İş Asset Management,
we will transfer 50% of our commission income from this fund to the Turkish
Tennis Federation to provide ongoing support to tennis in Türkiye.
Statement from Turkish
Tennis Federation President Şafak Müderrisgil:
“İş Asset Management TTF
Support for Tennis Variable Fund, established in collaboration with İş Asset Management,
marks the beginning of a new era not only in the financial world but also
within our sporting community. As the first and only sports fund in Türkiye
created through a federation partnership, this fund aims to provide both
financial resources and added value
for our
athletes, specifically within the field of tennis. By merging finance and
sports into a single platform, this innovative funding model allows investors
to not only gain financial returns but also to directly contribute to the
growth of Turkish tennis.
The funds
transferred to the Turkish Tennis Federation will be used to support athlete
development, facilitate the rise of young talents to the international stage,
and ensure the sustainability of Turkish tennis success globally. As the
Turkish Tennis Federation, we are not only focused on today’s victories, but
are also leading efforts to invest in the future of tennis and nurture
tomorrow’s champions.
Of course, the
long-term success of these efforts relies on collective action from all
stakeholders in the sports ecosystem. Today’s launch is a powerful example of
how the business world and individuals alike can take active responsibility in
the development of sport.
On this
occasion, I would like to extend my sincere thanks to the İş Asset Management team for
this valuable collaboration that prioritizes both athletic development and
social benefit. I would also like to wholeheartedly thank every investor who
chooses to support Turkish tennis by investing in this fund.
I am confident
that the success of this fund will pave the way for new projects, partnerships,
and hopes. Let us come together to build the future of Turkish tennis and make
the Turkish Tennis Movement a reality.”
National Tennis
Player Zeynep Sönmez’s comments:
“Tennis is a
very expensive sport. You need a coach, a physiotherapist, and a core team all
of which come at a cost. That is why support like this is incredibly valuable
for athletes. Having a solid team behind you gives you peace of mind during
tournaments. We dedicate ourselves to sport from a very young age, working
tirelessly to succeed. It’s a pleasant feeling to finally reap the rewards in
the tournaments we have dreamed about since childhood. Knowing that I can
inspire others makes it even more meaningful.”
Commenting on
her success at Wimbledon, Sönmez said:
“I arrived in
Wimbledon early and started training ahead of time. A relative of us was
filming one of my practices, and my coach jokingly said, ‘Zeynep, I see you
playing in the third round.’ We all laughed. There was a great atmosphere, and
I had prepared well. My first opponent was someone I greatly respected. I came
from behind to win that match, and many of my matches in Wimbledon went that way.
Playing in the main draw for the first time made me a little nervous. However,
we prepared really well for the second match. I had the chance to watch and
analyze my opponent. I didn’t feel alone in London; I had so much support. My
team was with me every step of the way. After winning the second match, I
started getting messages from people. Some even traveled from Türkiye and were
camping in London just to watch me play. That made me very emotional. It was
hard to hold it together before walking onto the court. It’s a memory I will
never forget. I feel so lucky. Reaching the third round is a great achievement,
and I hope it’s just the beginning both for me and for Turkish tennis.”
About İş Asset Management A.Ş.
With
its innovative approach, İş Asset Management A.Ş. has been a pioneer in Türkiye’s
portfolio management sector since its establishment. Managing assets totaling
943 billion TL and holding an 11% market share (Capital Markets Board, June
2025), İş Asset Management builds on the legacy of İşbank, which established Türkiye’s
first investment fund in 1987. With a strong foundation and a commitment to
innovation, İş Asset Management continuously raises the bar in service standards and
offers contemporary investment solutions to its clients. As the first to
introduce investment funds based on original themes such as sustainability,
technology, education, sports, and gender equality, İş Asset Management also provides
professional investment services to broader audiences through tools like
Robofon and Funds of Fund Baskets. It is one of the most trusted and preferred
asset management companies in Türkiye, with extensive experience and expertise
in creating custom funds for both individuals and institutions.
*SPK
data as of June 2025.
About
the Turkish Tennis Federation
Although
the Turkish Tennis Federation (TTF) became an independent body in 1953, its
roots trace back to the Sports Games Federation within the Turkish Sports Clubs
Association, making it nearly as old as the Republic itself. Headquartered in
Ankara, the TTF also operates National Tennis Training and Camp Centers in
Ankara, Istanbul, and Izmir, along with 307 licensed and affiliated tennis
clubs across the country.
Gaining
autonomous status in 2004, the Turkish Tennis Federation continues its mission
to promote and develop tennis throughout Türkiye. Under the leadership of
President Şafak Müderrisgil, TTF’s vision is to establish Turkish tennis as a
constant and competitive force on the global stage.